Working with Julien McRoberts
Posted on August 30th, 2012
Julien McRoberts found me through the webinar I did for PhotoShelter in 2011. Based in Santa Fe, she was looking for strategies to help her reach new potential clients outside of the Southwest where she was already established. To do that Julien knew she needed help to create a stronger and more focused website and portfolio.
We went through her images together, all the while discussing how important each one was to her overall strategy. I helped Julien make website changes that gave a clearer focus to her work, to show clients all she was capable of doing. I also helped edit and sequence her work, putting everything into clearer categories. I encouraged her to feature her personal work as a way to show more depth. By representing the full range of her work, Julien was able to find new clients and expand her business.
Working with photographers is a give and take. The object is not to have a website or portfolio that reflects MY likes and dislikes, but one that will allow the photographer to feel energized about their own work. My job is to help bring out the strongest presentation possible by getting to the essence of who each photographer is. I want photographers to be very clear with themselves about what they want, and I encourage their commitment to making it a reality.
Julien and I have worked together more than once, and I look forward to a continuing relationship.